Monday, October 26, 2015

How to Advertise your Vacation Rental?


Ok let's say you already have decided whether you want to advertise on a free vacation rental listing site or a paid site.

What's Next?

How to market it? How to list it? How to take a picture of it?

Let's see...


7 ways to promote your vacation rental

This is a great resource, it includes this great table and other awesome tips

 

Methods to promote my vacation rental property

MethodCostTimeReturn
National paid listing sitesHighMediumHigh
Local paid listing sitesMediumMediumMedium
Free listing sitesFreeMediumLow
Personal property websiteLowHighMedium
Local property management companiesFree to LowLowMedium
Email newslettersFree to LowMediumMedium
Local Search ListingsFree to LowMediumMedium
Facebook pageFreeLowLow
Google AdWordsMediumHighLow


How to Advertise your Vacation Rental property?

This post includes more details about other tips like craiglist, postcards and their own data from testing.

 
Business Cards and Postcards

Classifieds

Donating to Charity

Free Listing Sites

Paid Listing Sites

Own Web Site    

5 Must-Follow Tips for Marketing Your Vacation Rental on Facebook

The people from flipkey nailed it with those facebook tips, this is a realistic way to do it when you already have a base of friends/fans.

Cottage Blogger

Even this is a podcast version,  Heather Bayer, always have great advice and insight from the vacation rental world.

What Sells Your Vacation Rental Home?

From HomeEscape I found this great tool called Smart Host to calculate best price for your vacation rental. They also have Top 10 Tips to Market your HomeEscape Listing but it's more specific for your listings at HomeEscape.

Seven Vacation Rental Marketing Tips That Can Boost Your Bookings

  • Track & Test
  • Find a Niche
  • Email Marketing
  • Website
  • Social Media
  • Diversify your Paid Advertising 

Conclusions:  There is no easy way to do it. List it and forget it won't book you the whole year. The keyword for this research is DIVERSIFY your efforts and methods.

 

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